Email Marketing Affordable and effective

Three main elements for effective Email Marketing

 

Dollar for dollar email marketing has one of the top ROI's in the marketing business. Depending on the source, industry experts claims that for every dollar spent on email marketing you can expert anywhere from $22 - $40 return on your investment.

Build your Email List

Developing your list is a crital part of this process. We all get unwanted emails and if your like me the first thing you
do is hit the delete button. There are several ways to compile a email list. The first is form a database of your existing
customers. The second is by creating an offer on your website where visitors enter their emails. The final is by
purchasing email list from a third party vendor.

Create Interesting Content

Getting a potential customer to read your email is the trick. An email must contain something of value to the reader.
Provide them with information, offer them a discount, or give something to them for free. What you have to offer a
customer will be determined by your unique situation.

Ensure Your Email Gets Delivered

Email marketing is the most cost-effecient type of marketing tool you can use. However, knowing the language to get maximium readership and getting your emails through spam filters is a challange. We make sure your emails are making it to your recipients boxes. Just as your credit score determines you your credit standing email reputation score determines your deleverability.

Track Your results

Now that you sent out those emails the next step is to measure their success. How much traffic was generated to
your website. How many people picked up the phone and called. Knowing these statistics will allow you to make
adjustments to your strategy and improve your ROI (return on investment).